Media Eye August 24, 2025Mumbai: Shwetha Menon’s journey from a small-town Malayali girl to an acclaimed model, actress and television personality has always been about reinvention. Now, with her election as the first woman president of AMMA (Association of Malayalam Movie Artists), she carries the weight of both symbolism and substance.
Her victory on 15 August 2025 is not merely about occupying a chair—it marks the crossing of a threshold in an organisation often criticised for insularity and resistance to reform. For years, AMMA was seen as a club of insiders reluctant to embrace transparency or accountability. Menon’s presidency arrives with a mandate: rebuild trust, institutionalise due process, and create a safer and more equitable space for artists.
